With digital technologies now driving innovation, the IT department plays an integral role in the adoption, integration, and execution of any decision taken by upper management. The continuous software development, web development, and cloud computing have opened the door for technology consulting companies to help managers implement some of them in their operations.
The utilization of geomarketing analytics has made campaigns much more efficient and effective, allowing companies to narrow down their audience to their target. Not only that, the implementation of mobile wallets in e-commerce websites for example allows for a much easier shopping experience. These are just examples of where these technologies can be implemented, but the possibilities are endless.